As a designer, my work can be artistic, yet must incorporate the client’s vision, fit the venue’s aesthetic, and serve a purpose as an integral part of the event.
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Clients come to me with varying degrees of clarity on what they want. Some have a pretty clear vision and are looking to partner with someone who can bring it to life; for others, the process can involve an engaging conversation and a lot of education, for both of us!
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For this event, my client wanted me to create something that combined a touch of the couple’s nature-loving personality with the elegance of a classic venue that featured a grand hall and large chandeliers.
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It may sound cliché but in many ways, it all starts and ends with the bridal bouquet. While the wedding flowers will be captured in nearly every single photograph from the special day, the bridal bouquet is specifically featured in those images that couples will hold dear for the rest of their lives.
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What a year it has been! As I look through these photos, I’m amazed at how much has happened in the the past 12 months. I feel so blessed and am forever thankful to all my clients who are choosing Athabold to design florals for their weddings, their loved ones, and their homes.
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There is something so special about a small wedding among the hustle and bustle on a fall evening in New York City. For this intimate event, guests filled the wonderfully adorned private space of a popular Greenwich Village restaurant to celebrate with family and friends who gathered from across the country and around the world.
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With the wedding set for mid-July, the mountains would be filled with shades of green and flowers would be in full bloom! With such a beautiful venue and natural environment, it was important to find color combinations that were harmonious; designs were full of color, yet complimented the natural materials used throughout the space.
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Collaboration is a big part of my design. Sharing examples and even creating samples of work allows my clients to envision the look on their wedding day while providing me insight into their ideal design. I love the challenge of working so closely with someone on these designs, yet still finding ways to surprise and delight them on their special day.
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Designing this wedding was such an amazing experience; I had the vision and all the details lived in my head for eight months, and it still gave me chills when we put everything together on the big day.
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In collaboration with designer, curator, and boutique retailer Caroline Diani, I had the opportunity to design flowers for multiple photo shoots featuring her 1700s Dutch Farm House in Germantown, NY.
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When the mother of a bride-to-be contacted me last year to start discussing floral design for her daughter’s wedding, I was instantly intrigued for several reasons.
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Inspired by a request for “winter whites,” I set out to create floral designs that were warm and welcoming, bringing family and friends together for a special evening. The natural and elegant bridal bouquet complimented the dress and looked great in the photographs, indoors and out.
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Coordinating the bridal party doesn’t always mean using the same flowers or colors. For this event, complimentary colors, reflective elements, and contrasting textures were carefully selected to keep the entire group in sync.
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Collaboration was the key to our success—winning “best booth” at the 2017 Hudson Valley Wine & Food Festival. I enjoyed every step of this collaborative process, from the initial discussion to the final creation and installation.
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In my latest project, I created a sculptural structure for flowers to dance in rhythm.
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When designing for a traditional Chinese wedding in New York City, I focused on color palettes and flower selection, while creating unique elements and culturally significant designs to offer something both traditional and glamorous.
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For a recent wedding, I partnered with the bride to create a beautiful array of floral arrangements for both ceremony and reception. From the bridal bouquet to the cake flowers, every element worked together to help bring our vision to life.
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Are you planning any lunch or dinner parties with family and friends this summer? Midsummer Eve is the perfect excuse to get started. In this post I show you my step-by-step guide to decorating the table, along with some fun elements to consider. Happy summer!
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This year for Mother’s Day, we created a Box of Treasure, using a square white gift box for delivery, which also doubles for display, in lieu of a vase. It's a great surprise, to open the white package and be greeted by an abundance of colorful, fragrant blooms.
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A great idea for a Spring wedding, a fun brunch party, or a romantic dinner.
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